The founder's expectation for Perfect Diary is to create "the new L'Oreal and Estee Lauder Group of the Internet" and to create a Chinese Beauty Icon with international influence. The rapid popularity of Perfect Diary is inseparable from the creation of a content marketing model. The marketing of Perfect Diary includes almost all popular marketing channels.

WeChat When it comes to the perfect diary, I have to mention HFP. As a domestic brand that has emerged in the past two years, it is also sharp in content marketing, sweeping social media, especially WeChat. Interested students can review what I wrote before. An article I have read: "Annual sales of 1 billion +, what is the content + channel of this domestic brand that has been established for 4 years? 》 The launch of Perfect Diary on WeChat is far inferior to that of HFP, and all the posts are not single direct posts, but appear in the form of platters and other brands of products at the same time, and more in the form of category weeding or evaluation:

"These 100,000 domestic lipsticks sold by Baoyue, dozens of yuan are very useful! 》 "Weeding丨MD Ampoule, Perfect Diary, Scent Library, this year's hot "Internet celebrity products!" Evaluation 2 | Ju Duo - Perfect Diary - VNK - Tasu - Holdlive Insufficient, but different categories, destined for different channels and content presentation forms. HFP mainly focuses on skin care products, Perfect Diary focuses on beauty makeup, and everyone cares about ingredients and allergies in skin care products, so the main distribution channels for skin care products are OK WeChat with more pictures and text, because as an emerging brand,