The hard truth is that most consultants and small agencies don't know how to send cold emails. That oft-vaunted 2% open rate for cold emails says it all. And no one dares divulge their response rates, because they are lower than the belly of a snake. But you can get stellar open rates…and eye-popping response rates of 10% or more on your cold emails. You just have to know how to write them correctly. When I started my marketing business, I entrusted its growth to cold email — the elusive white unicorn that stalks the forest of marketing. About 4 months after launch, I had grown my business 14x using only cold emails. My campaign had an open rate of 56% and a positive response rate of 9%. Additionally, a single cold email brought in $20,000 in revenue. The best of all? This is a repeatable formula. Recently, I had the honor of helping Citygreen's consultants send cold emails to book more sales meetings.

The campaign saw a 33% increase in rates (Why is this so important? Because open rates won't make a difference to your bank account.) That's the kind of rocket fuel growth you want, isn't it? Cool. Stick with me, and I'll show you how to write a cold email that will get you these kinds of amazing results. Be relevant A small blogger doesn't sit around wondering how a consultant or a small agency can help them convert more customers through their Stripe account. So if you send them a bad cold email like this one I recently received, guaranteed they'll delete it: Email explaining how to increase your sales by 20% You may be thinking, “ But this email is personalized and that's what cold emails should be. Haven't you heard that personalization is 'essential' to success , according to 94% of businesses in a survey?' You're right – personalization is a good place to start in your cold email. -mail could be so much more awesome. How? 'Or' What? By being relevant to your cold email reader. Here's why it's critical: Professionals, like the ones you're considering cold emailing, receive an average of 84 emails a day. Being relevant to your reader is the secret sauce that makes a cold email stand out and grab attention – by feeling warm.