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    rakiboulremon
    Feb 15

    An Agency and Consultant's Guide to Cold Email Acquisition

    in General Discussions

    The hard truth is that most consultants and small agencies don't know how to send cold emails. That oft-vaunted 2% open rate for cold emails says it all. And no one dares divulge their response rates, because they are lower than the belly of a snake. But you can get stellar open rates…and eye-popping response rates of 10% or more on your cold emails. You just have to know how to write them correctly. When I started my marketing business, I entrusted its growth to cold email — the elusive white unicorn that stalks the forest of marketing. About 4 months after launch, I had grown my business 14x using only cold emails. My campaign had an open rate of 56% and a positive response rate of 9%. Additionally, a single cold email brought in $20,000 in revenue. The best of all? This is a repeatable formula. Recently, I had the honor of helping Citygreen's consultants send cold emails to book more sales meetings.


    The campaign saw a 33% increase in rates (Why is this so important? Because open rates won't make a difference to your bank account.) That's the kind of rocket fuel growth you want, isn't it? Cool. Stick with me, and I'll show you how to write a cold email that will get you these kinds of amazing results. Be relevant A small blogger doesn't sit around wondering how a consultant or a small agency can help them convert more customers through their Stripe account. So if you send them a bad cold email like this one I recently received, guaranteed they'll delete it: Email explaining how to increase your sales by 20% You may be thinking, “ But this email is personalized and that's what cold emails should be. Haven't you heard that personalization is 'essential' to success , according to 94% of businesses in a survey?' You're right – personalization is a good place to start in your cold email. -mail could be so much more awesome. How? 'Or' What? By being relevant to your cold email reader. Here's why it's critical: Professionals, like the ones you're considering cold emailing, receive an average of 84 emails a day. Being relevant to your reader is the secret sauce that makes a cold email stand out and grab attention – by feeling warm.

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