It's what you do with those e-mails... It's the product or the email list service that you're offering that's different. The email list 3 Pillars to Connection Marketing CABBIT - An aspect of your offering is remarkable and worth talking about. If you were driving email list down a country road and saw a cow in the field, you probably wouldn't look twice. But imagine it was a PURPLE cow!
(referencing Seth Godin's email list incredible book titled Purple Cow) You'd most likely stop, take pictures, upload them to social media, and call your friends and family to explain what you saw. That's because a purple cow is remarkable and worth talking email list about. Whether your product already has a Cabbit, or whether it needs one, it's something you want to lead-off with. What truly separates you from your competition? CONNECTION - Opening the channel of communication with your prospects - creating a two-way dialogue.
This pertains to the email list sequences mostly. Rather than bombarding people with unrelated, unanticipated messages, you're creating an open dialogue with email list consumers. Imagine that you want to upgrade, update, or create a new product. Now imagine being able to ask your fans what they like/dislike about the current version. No more guesswork! Plus, a person might be more inclined to purchase your new product knowing they had a say in its creation.