Keeping up with content marketing trends can often feel like a giant game of stop-and-go. For one thing, it takes me about two seconds to find a new post or blog post about how a technology or tactic is going to completely revolutionize the way we do marketing. But five minutes after reading, inspired to try something new, I'm heading back to my job where our content marketing engine continues to run as usual - revolutions have given buy email list way to incremental tweaks and improvements that continue. to grow and improve the business. We are not immune to digital disruption. We have come to see this as a milestone that our business has passed.
VS' But now it looks like micro brands might have something to say about it. You probably know what micro brands look like. They pepper our Instagram feeds with high-quality photography of their take on personalized fashion accessories or wholesome reimaginings of our favorite foods. They interrupt our podcasts to tell us about their quirky but interesting services. They sneak into our trade publications, wowing editors and readers with quick grabs for small market shares that amount to millions of dollars. They take brilliant, brash approaches to branding that corporate marketers take comfort in knowing they couldn't.
Yet, there's still a lot content marketers, big and buy email list small brands, can learn from micro-brand marketing. Top down shot of a person holding a large print of a sunflower Image attribution: raw pixel To explain how micro-brands are able to cause so much disruption relative to their size, it helps to understand that the difference between small businesses and big businesses isn't just about scale. In 1997, Harvard business professor Clayton Christensen laid out this dynamic in his popular book