Do you remember the phone book? Not so long ago, when we had a problem, question or pain point, we would jump to our handy seventeen pound phone book to Latest Mailing Database find the answer, right? Of course, the exhausting days of sifting through that monster in the yellow pages to find a solution to our mostly local problem are long gone. After an initial phone inquiry, we would then go to the supplier, and if they were doing their job well, a handshake and a smile could establish rapport and solidify a lasting customer connection.

In this era of online marketing, that once effective – but now outdated – book has found a new place in the recycling bin, replaced by the almighty hyperlink connecting us digitally with solutions across the globe. Today, when a problem, query, or paint spot inspires you to find a new opportunity or a new solution to a problem, you hop onto the web, the information superhighway, to find answers. If your business wants to be found and you want the opportunity to build those lasting (albeit virtual) relationships, quality links are the answer.

So why should you care about link building? One obvious reason is to boost your SEO with Google. While that's a very good reason, you might be surprised to know that it's not, in fact, the best reason. The best part is finding real people who will care about the Latest Mailing Database content of your site. For example: suppose you find a great website in a related industry and you can tell that people who read their blog will probably like your blog as well. You could offer to post an article on their blog and then you'll get a link or two to your site. This exposure to their audience would potentially attract new, highly qualified people to your website, whether Google noticed it or not.