To use Google Shopping Ads, you must first create a Google Merchant Center account.
Google Merchant Center is an online hub for all Google Shopping campaigns. Here you can set up your ad, optimize the image of your product, and control the progress of your ad.
Related Blogs: Eight Strategies for Effective Call-Only Advertising on Google and How to Get Traffic (and Customers) to Your Website.
2. Refine product photos
Just as you edit a copy of a Google ad, you need to refine your product photos. Google Shopping is all about a visual experience. Not only do you need to capture the essence of the object in the product description, but you also need to attract shoppers to buy by clicking on the photo.