Google Analytics is a service that allows you to monitor site traffic and activity for any site you manage. It will easily answer all the big questions you have about what is happening on your site. Given the importance of this information, Analytics is very important when it comes to determining what your site visitors are paying attention to. In Analytics, you can set up specific goals and events that you want to track that occur on your site. Simply put, an event is when someone interacts with your page. It can be something as basic as landing on your page and viewing it. Events can also be more in-depth, such as someone clicking a link or performing an action that you want to keep track of. A goal is a kind of measure of how often visitors take actions on your site. The bottom line is that there are a lot of things you probably want to know about your page visitors. The next question is: what do you need to do next to find out?