A delivery rate of 90%, for example, means that our mailing has been received by almost all of our address book. Open rate: the email opening rate, also expressed as a percentage, calculated in relation to those delivered; click rate : the indicator that tells us how many clicks have been recorded compared to the total number of mails special email list delivered (delivery rate). But be careful: a click does not correspond to a user, because each of the recipients may have clicked several times in our email (and in some ways, we hope so). To have this data, you need to refer to unique users. Click-through open rate (ctor) : the click-through rate, as a percentage, in relation to the openings.
If you have come this far, you may have noticed that i have not provided you with any reference data with which you can compare your results. A sector benchmark, in fact, is possible (always considering all the variations that a communication project entails) and yet these are precious values, the result of the experience special email list of the agency and its consultants, and it would be lightness to propose evaluations of merit on abstract numbers. On the other hand, the one who does not run this risk and, on the contrary, provides a particularly useful resource also as a yardstick is the mailup newsletter sending platform , which releases its report on the progress every year.
Of newsletters and dem, sector by sector, formulated on the basis of data obtained from the several million emails sent by users through its system. If, in addition to the indicators to keep an eye on, you are interested in better special email list understanding whether the action plan you have activated, or want to implement, is really functional, you just have to contact us and request ad hoc advice. Have you ever had an unstoppable desire for sweet, running to the pastry shop but then not being able to decide whether to eat a donut with cream or a slice of black forest ?! Well, it has happened to me a lot of times! But whoever knows me knows, i'm damn indecisive and also damn greedy.