At the time of the rise of Jack Ma once believed that's self-operated business model was difficult to develop sustainably. After the two e-commerce giants Alibaba and have a relatively stable pattern, the capital market generally believes that the competition of e-commerce has settled. With the birth of Pinduoduo, no one can judge the future of e-commerce with great certainty. With the acceleration of resource mobilization and dividend digestion, in the second half of e-commerce, "cats and dogs" gradually moved towards a three-point pattern. According to the market share of e-commerce retail platforms disclosed by relevant agencies in 2021, Taobao market accounts for 53%, accounts for 20%, and Pinduoduo holds 15% of the market share. The remaining Douyin, Kuaishou, and Suning are still struggling to grab more cakes. It is said that one third of the Internet industry is the whole process.

The three giants are gradually taking shape and taking a firm position. Does this mean that the e-commerce industry has come to an end? 1. The more e-commerce giants are, the harder it is to do business? The development of the e-commerce industry seems to have become a sad topic on the Internet in recent years. In the Q3 results of the 2022 fiscal year just announced by Ali on February 24, the net profit was 20.429 billion yuan, a year-on-year decrease of 75%.'s operating profit in the third quarter of last year was 2.6 billion yuan, down 40.9% from 4.4 billion yuan in the same period last year. Pinduoduo’s Q3 revenue last year increased by 51.4% compared with the same period last year, and the growth rate has Phone Number List fallen sharply (89% in the last quarter), and the growth of the number of monthly active users has almost stagnated. Even Ali’s growth rate on Double Eleven last year was only 8.45%, a record low, and major platforms no longer promote GMV in a high-profile manner. Some netizens ridiculed last year's e-commerce festival.

The most ruthless discounts may not be the products you buy online, but the stock prices of e-commerce giants. Judging from the performance of the platform, it seems that the e-commerce industry has entered the stock stage, and increments are hard to find. Since the 2021 fiscal quarter, Alibaba has mentioned in almost every quarterly earnings report that it will sacrifice some of its profits in exchange for longer-term development. Under the competition, the gross profit margin of the three major platforms declined collectively. Although the e-commerce industry is in a bleak situation and its growth is becoming more and more difficult, ironically, new entrants such as Douyin and Kuaishou still want to enter, raising the banners of interest in e-commerce and trust in e-commerce respectively, and there is not much left to snatch.