At present, virtual goods are still in the stage of curiosity in the market. It has three major usage scenarios. What has been realized is that goods are combined with NFT to make digital collections. As a confirmed digital IP with collection and investment value, NFT opens a window for the value transition from the physical world to special database the virtual world. The current marketing methods include selling limited-edition NFT products, making product peripherals combined with sensory experience, and making artist joint models, etc.
You will find that brand NFT is not only the digital asset of the brand, but also a digital collection and even an investment tool in the hands of users. Users of digital collections are undoubtedly die-hard fans. How to express your love for Jay Chou? Just buy his NFTs simply and rudely. In the future, NFT may become the first choice for fans to special database chase stars, artists, and brands. For brands, NFT may become a multi-functional and strong fan-absorbing sub-IP of the brand, which can be used to invest with users, co-brand with unlimited tracks such as artwork, games, music, identity authentication.
To shorten the relationship between users and expand various circles. layer user. In addition to the scarce darling NFT, in the future, the most common popular application scenario for virtual goods is to try, experience and place orders in the Metaverse, and receive the goods offline. Further, under the creator ecology of Metaverse, users special database can modify and design their favorite virtual products with the help of various AI tools , such as designing 3D models of sneakers with VR, changing the colors and special effects of shoes, and then customizing the same by merchants.