To wear to what food to eat – humans rely on their emotional intuition at all times. Time is limited. So when we make a quick decision like whether or not to open an email , we have to ask ourselves if it's worth the time and our attention. If the answer is no, we close it, delete it or archive it. The decision is made in seconds, but understanding the complex psychological framework at play is key to building customer loyalty and growing your brand. So why are people unsubscribing? Well, there are several reasons. 1. Your email appears to be for someone else customizing your emails for different audience groups goes a long way in building rapport with your customers.
You certainly don't need to send a separate email to each customer, but addressing the specific needs of your customer segments is great for building relationships. For example, contacting a user on their birthday with a discount or adding dynamic content to create personalized images are great ways to make customers feel special . If you're selling through an online store, consider sending abandoned cart emails and follow-up emails. Any way of connecting with your customers that meets their needs and references personalized information helps build trust.
2. Boring, sloppy or non-existent images images are indispensable in your email marketing. Text-only emails look spammy to users unless they come from a recognized email address. They also seem to spam for mail hosts. Messages containing only an image and a few lines of text have a very high risk of being marked as spam. You want to aim for a text-to-image ratio of around 60/40. If you are still unsure whether your email has a high chance of being marked as spam , you can always check the spam checking tab in the verification section to check if any text in your email is likely to be marked as spam. Trigger spam. Filters. Studies have shown that there is a strong correlation between a person's emotional state and what they perceive visually.