For business-to-consumer (B2C) interactions, an overwhelming 74% of people chose email as their preferred method of communication. Only 24% of people chose social media ads as their preferred method of B2C interaction. Another study showed that only 9% of people prefer to be contacted by brands on social networks. On the other job title email list hand, consumers prefer to initiate interactions with companies on social networks. In our commissioned study, 39% of people preferred interacting with a brand by following it on social media, while only 32% preferred emailing a business. What does this mean for your business?
If you send communications, your customers probably want it to be by email. If your customers want to contact you, chances are they'll prefer to do so through social media. This reinforces the argument that email marketing and social media are not opposing tools, they are powerful channels to use in specific ways. Which Digital job title email list Marketing Channel Makes Money? We at Twilio SendGrid are a bit biased, but the proof is in the pudding. No digital marketing channel is more valuable than your email program. Email has the highest return on investment (ROI) with an average of $42 for every dollar invested. Social media ROI, on the other hand, is… well, we don't know. Nobody knows. It's hard to attribute revenue, and every company tracks it differently.
According to data from Statista, marketers are finding more ROI using email than organic or paid social media. So if you're trying to push a purchase, focus on your email marketing program and support it with your social media job title email list channels. Our opinions aside, what do you say? Do you prefer to receive business communications on social media or by email? To find out, we commissioned a study to find out what Gen Z, Gen Y and Gen X think about email. More than 50% of consumers surveyed said social media influenced their purchasing decisions. After receiving your product-related email, consumers can check your Facebook or social media account for reviews, comments, and feedback before making a purchase. So while it may not lead to direct sales, social media still plays an important supporting role.