New professions are constantly emerging in the digital marketing sector , and the demand is growing much faster than the supply of professionals. This is the case of digital traffickers , who have gone from not existing to being one of the most sought-after profiles by all kinds of companies. But do you know exactly what the digital trafficker does and what his functions are? We'll tell you then. Do you want to know the TOP 50 marketing strategies to launch your product ?
Click here and download our free ebook (2022 updated edition). What is a digital trafficker? A digital trafficker is responsible for developing and implementing advertising campaigns on the internet , in order to increase the visibility of the brand and achieve its objectives. We could say that the main job of a trafficker is to buy high-quality traffic and convert it into conversions . The professional profile of a good trafficker is multidisciplinary , since in addition to having high-level knowledge of internet advertising, they must have notions of web programming, image editing, spreadsheets and HTML.
Creativity and copywriting skills are also very important. Despite having been on the market for a very short time, the figure of the digital trafficker has become essential for brands and has given rise to different specialties : Trafficker specialized in Social Ads . It is a profile with a very high demand, especially among infoproducers. His specialty is advertising campaigns on social networks, such as Facebook, Instagram, LinkedIn, YouTube or Twitter. Trafficker specialized in Google Ads . This type of trafficker focuses on managing the complex interface of Google Ads and its different options, such as search, shopping and display ads.