Here's a common problem: You send an order confirmation email or newsletter through your web host's mail server, but unfortunately hardly any contacts receive the message. This is a particular problem with self-managed newsletter software like Supermailer, Sendblaster or with WordPress plugins like Mailpoet. Why does this happen ? Well, there are two underlying issues here. For starters, most website hosting providers have very strict sending limits in place. Companies such as 1&1 or GoDaddy drastically limit the amount of email traffic allowed on their servers. 1&1, for example, will not allow more than 30 emails in 5 minutes. If you try to send more, the provider will cut you off and you won't be able to send anything at all. And that's not even the main problem. Due to the amount of junk mail and spam sent via email, email services such as Gmail,

Outlook and Yahoo do not allow messages from unknown servers - it's as simple as that. These emails will either appear in your spam folder, or worse, never reach your inbox. During our tests with Mail-Tester.com, this was unfortunately often the result: Deliverability Image : Here we tried to send an email through our host, WP Engine . The message never arrived. Gmail, Outlook, Yahoo, and similar services simply don't trust mail servers without a whitelist entry. What they want is a good sender reputation – and that's not easy to get. At least not if you're trying to earn that reputation on your own. The Solution: Use a Mass Email Service All you need is a good mail server, also known as an SMTP relay. There are a few providers that are suitable for transaction emails (order and registration confirmations, invoices and other notifications) as well as mass emails (eg newsletters). These tools are more commonly known as mass messaging services.

Typically, you create the email in a different system, like your CRM, CMS, or billing software, and connect the mass email service to deliver the messages. Overview of Mass Email Service Providersup from 24% in 2015 and 22% in 2014. Women also hold 32% of all management positions, up from 27% in 2015 and 19% in 2014. And the number of women in technical positions has increased from 12% to 17% over the past year. Although our data only reflects binary gender distinctions, we recognize that gender is not binary. We understand that part of our community identifies as gender non-binary, and we will continue to identify ways to be inclusive in this area as well. Reporting our numbers is just the first step in our ongoing strategy. Acting on this information helps us stay focused on our goal of ensuring an inclusive community at SendGrid. Ongoing strategy and new benefits Improving inclusiveness in a company requires more than the efforts of a single department. Last year, we created a diversity and inclusion task force called Prism. The group is made up of people from across the organization, from the CEO to the individual contributor, who learn and collaborate with each other while ensuring we make progress in our strategic areas.