Although everything is editable, you can avoid embarrassing typos with enough editing help. Now is not the time to be proud or timid. If you have the resources on your team, set up a review process that includes one or more review colleagues job title email list to check for errors and get feedback on your copy. When you've been working closely on something for a long time, it's easy to become blind to the words on the page. Developing a system where you ask tough questions and check for logical errors or silly mistakes can save you a job title email list ton of stress when working on the web pages that matter most to your brand. 7. Test your assumptions You could be completely convinced that your audience will love something to roll it out with little fanfare and no change in results. That's why it's always a good idea to test your assumptions. There is nothing wrong with being wrong about something. It's just testing a new idea. However, you can improve your chances of working on ideas that will pull the right lever job title email list for your business by: Performing A/B tests Interview your customers to gather feedback on new approaches Ask people who talk to customers (sales, customer service) what questions they often get so you can try to answer them better You can also test ideas on other channels by using A/B testing with your messaging button copy and colors to find out what your audience prefers. Then take these “tried and true” ideas to your website pages to see if you can replicate the same job title email list results. 8. Use competitive research Before writing new copy for your website, take the opportunity to do a Google search to see what your competition is doing. This is not an invitation to borrow their ideas. It's plagiarism and it certainly won't help your business stand out from the pack. However, it is a great source of context and inspiration. Try to identify their tone and voice. Take note of how they talk about their products. Make a list of your likes and dislikes for your brand. Maybe you realize you love humor and job title email list it's the right move for your brand. Or maybe you start seeing repetitive terminology and create a word bank of phrases to avoid on your web pages. Over time, you'll begin to create a list of themes that might work for you as well as ideas that probably won't. This can provide useful direction job title email list the next time you sit down to write something new, because you've already done a lot of thinking and research beforehand. 9. Be honest A side effect of the internet is that it can be hard to tell what's really good from what's bad. When companies can post anything about themselves, terms like "best in class", "industry leader", "innovative" and "groundbreaking" are everywhere.