Business is all about relationships: relationships with your customers, your employees, your manufacturers, your distributors, your influencers and even your competitors. You cultivate and grow these relationships through a wide variety of channels, such as social media, live events, paid advertising, and cold, warm emails. But you don't just have to maintain those existing connections, you also have to reach out and create new ones. Whether it's for expansion, rebranding, building loyalty, or launching a new product or service, consistently building new relationships and building new relationships is key to business growth. And to do that successfully, you need the right tools in your arsenal. This is where public relations (PR) comes in. Public relations So what exactly is PR? Marketing and advertising are quite simple. They try to introduce you and persuade you to buy something at some point. But PR is not so obvious. Consider it the ultimate relationship builder. Public E-Commerce Photo Editing Service relations is about establishing and maintaining the relationship between you, your brand, your products and the public. “Public relations in general sells notoriety, reputation and behavioral changes. It's a game changer with one of the highest ROI of any marketing/communication activity. Public relations strengthens the notoriety and sometimes explosive visibility of brands, products and opinion leaders . Joel Swanson, Director of Messaging and Marketing Communications at United Health Group As the name suggests, public relations establishes a positive reputation with the public, or more specifically, your audience. But unlike traditional advertising, public relations is usually earned or unpaid media attention. You are not paying for a 30 second radio or PPC ad. Public relations professionals use the power of storytelling to draw attention and publicity to you for the good things, and away from you for the bad (damage control). With that in mind, it might be easy to dismiss public relations as nothing more than media relations. You wouldn't be the first person to have this opinion.

The hard truth is that most consultants and small agencies don't know how to send cold emails. That oft-vaunted 2% open rate for cold emails says it all. And no one dares divulge their response rates, because they are lower than the belly of a snake. But you can get stellar open rates…and eye-popping response rates of 10% or more on your cold emails. You just have to know how to write them correctly. When I started my marketing business, I entrusted its growth to cold email — the elusive white unicorn that stalks the forest of marketing. About 4 months after launch, I had grown my business 14x using only cold emails. My campaign had an open rate of 56% and a positive response rate of 9%. Additionally, a single cold email brought in $20,000 in revenue. The best of all? This is a repeatable formula. Recently, I had the honor of helping Citygreen's consultants send cold emails to book more sales meetings. The campaign saw a 33% increase in rates (Why is this so important? Because open rates won't make a difference to your bank account.) That's the kind of rocket fuel growth you want, isn't it? Cool. Stick with me, and I'll show you how to write a cold email that will get you these kinds of amazing results. Be relevant A small blogger doesn't sit around wondering how a consultant or a small agency can help them convert more customers through their Stripe account. So if you send them a bad cold email like this one I Image Masking Service recently received, guaranteed they'll delete it: Email explaining how to increase your sales by 20% You may be thinking, “ But this email is personalized and that's what cold emails should be. Haven't you heard that personalization is 'essential' to success , according to 94% of businesses in a survey?' You're right – personalization is a good place to start in your cold email. -mail could be so much more awesome. How? 'Or' What? By being relevant to your cold email reader. Here's why it's critical: Professionals, like the ones you're considering cold emailing, receive an average of 84 emails a day. Being relevant to your reader is the secret sauce that makes a cold email stand out and grab attention – by feeling warm.